Search Engine Optimization

Posted by Deepak kumar satapathy on 03:51 with 1 comment
"Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. "

Wikipedia
Search Engine Optimization or shortly SEO is the process of increasing the no. of visitors for a particular website or web page, and keeping the rank of the website on top of the search engine result page (SERP), and all are in a healthy organic/ethical way rather artificial. You can define it as a process of getting traffic with a natural organic and editorial ways. This is a part of Internet Marketing or Digital Marketing or Online Marketing that considers the way a search engine works and in accordance to that starts collecting traffic with a prepared strategy by the user.It is mainly dependent on the algorithm of a search engine, what exactly people are looking for on a search engine, what term or phrase or keyword that are people looking for, to get accurate search results for the user. Optimization process for a website or the SEO strategy involves the design process of a website, contents placed on it, meta tagging, and link building. Though link building is considered as a spam activity but I strongly believe that this is the backbone of SEO, only we have to take care of the genuine content and not violating the webmaster guidelines.

SEO is the new era marketing strategy that focuses on increasing the visibility of your website in the web crowd, getting you more traffic and increase your ranking among the non paid search results, that is known as organic. It is about being both technical and creative for a person to improve the ranking of a website and drive heavy traffic towards a website. This is all about making your site structured enough that a search engine can understand, but that doesn't mean your site to make only search engine friendly, this means to make your site better too for an user to understand.

Why SEO needed for a website !

Though there are various platforms present on the web to get traffic for your website, but search engines are the most preferable way that a general user will choose. You can be dependent on different social media platform or paid advertisements, but a search engine result gives a faith to an user. the major traffic that a website can get from are the commercial search engines like Google, Yahoo, Bing etc. Search engines are unique with their result showing algorithm and this makes a search engine power house to get more traffic for a website. So if search engine algorithms can not make it happen to crawl your site and store it, the content and data of your site to their database then you will miss a great opportunity reach at the users who are looking for your service and drive the traffic to your website.  Thus to invite the search engine algorithm to cache your site more and more we need SEO for a website, that give an ethical and organic way to get listed on search engine database.
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